The e-marketing, also called e-marketing or web marketing, is the set of methods and practice marketing on the Internet: online communication, optimization of electronic commerce, creation of traffic.

The e-marketing techniques used to develop customer relationships to a level never reached before: the constant interaction is now in order. However some clients are resistant, whereas intrusive marketing like this, where as the reverse depersonalize the relationship. However, the use of voluntary reporting techniques, such as profiles of interest is increasingly accepted among users and gives your users who are visiting the mall.

E-marketing is used to acquire customers for sales process optimization on a site and customer loyalty.

The use of modern methods however, is related to a legal clause that obliges the webmaster at a glance to indicate that in accordance with the Data Protection Act of 6 January 1978, users have a right to access, rectify, modify and delete data. For questions relating to personal data or to exercise their rights under the Data Protection Act, users must also be able to find a way to contact the webmaster.

Marketing research three competitive advantages:

• The increase of a first visit to the site
• Rate of a computer
• SEO Essex
• Internet connection rates
• Rates of broadband connection (speed, friendliness)
• Learning disability research
• Ease of identification (language barrier, ergonomics)
• Confidence in the site (security payment, exchange rates, taxation of VAT, delivery)
• Attractiveness of the site (search engine ranking, content)

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